Job Description

Job Description

Executive Creative Director

Location: Hybrid (Prefer Philadelphia or Las Vegas Based)

Department: Creative

Reports To: Chief Creative Officer (or Chief Executive Officer)

Employment Type: Full-Time

Role Summary

The Executive Creative Director (ECD) is the senior-most creative authority within the agency and a core member of the leadership team. This individual is responsible for articulating and evolving the creative vision, overseeing all creative output, and ensuring cross-functional alignment with strategic and business goals. The ECD will champion creative innovation, mentor talent, and lead breakthrough campaigns that position our clients as category leaders.

Core Responsibilities

Creative Strategy & Leadership

• Define and uphold a world-class creative standard across all accounts and deliverables.
• Lead concept development, storytelling, and visual direction for integrated campaigns including digital, TV, experiential, social, and traditional media.
• Ensure creative concepts align with brand strategy, regulatory considerations (particularly in gaming), and campaign KPIs.
• Collaborate closely with Strategy, Media, and Production teams to deliver unified, compelling experiences.
• Review and approve key deliverables such as creative briefs, sales decks, storyboards, visual comps, copy platforms, and final assets
• Help develop and promote integration of AI capabilities where applicable.

Client Engagement

• Serve as a strategic partner and trusted advisor to clients, offering thought leadership and creative insight.
• Lead client presentations, pitch meetings, and creative reviews with clarity and confidence.
• Translate client objectives into innovative and scalable creative ideas.

Team Management & Culture Building

• Recruit, develop, and inspire a high-performing creative team across art, copy, design, content, and digital disciplines.
• Foster a collaborative, inclusive, and feedback-oriented environment.
• Conduct regular reviews, mentoring sessions, and career development planning.

Agency Growth & Operational Excellence

• Contribute to agency vision, positioning, innovation and new business initiatives.
• Collaborate with agency leadership on scope development, team resourcing, and process optimization.
• Drive accountability to deadlines, budgets, and performance metrics without compromising creative integrity.

Qualifications

Experience

• 15+ years of creative agency experience, including 5+ years in a senior creative leadership role.
• Proven success with food & beverage and/or casino gaming brands; familiarity with legal and regulatory nuances in these industries.
• Portfolio showcasing award-winning, multichannel campaigns and brand development work.
• Prior experience leading teams of 10+ creatives across disciplines.

Skills

• Strong creative instincts balanced with strategic thinking.
• Exceptional leadership, communication, and presentation skills.
• Proficiency in Adobe Creative Suite, Figma, and workflow tools (Asana, Slack, Miro).
• Experience with direct marketing, brand identity, and performance-based creative strategies.
• Understanding of production workflows across digital, print, and video.

Education

• Bachelor’s degree required; MFA or equivalent experience preferred.

Core Values & Interpersonal Attributes

• Inclusive leadership and cultural fluency
• Strategic, innovative, and forward-thinking
• Empathy and clarity in communication
• Resilient under pressure and adaptable in fast-paced environments
• Commitment to mentoring and nurturing talent
• Ability to collaborate with existing multi-generational creative team

Why Think Traffic

• Be part of a values-driven agency that combines creative craft with measurable outcomes.
• Work with premium clients in two high-growth industries.
• Collaborate with a dynamic, diverse team committed to bold thinking.
• Enjoy competitive salary, performance bonuses, flexible work policies, healthcare, paid time off, and professional development support.
• Opportunity to take the lead creative team role while still taking advantage of senior support team collaborators expert in core industry competencies looking to transfer knowledge and expertise.

How to Apply

Submit your resume, a cover letter, and a link to your portfolio to [email protected]. In your cover letter, highlight a campaign you’ve led in the food & beverage or gaming space and describe your role in bringing it to life.

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