CNN is seeking a Manager of Marketing Analytics who will be instrumental in CNN’s efforts to expand its digital footprint. This individual should be self-motivated, work well independently and as part of a team, and be passionate about what they do. The Manager will be a core member of the data analytics team and report to the Director of Growth Analytics. The Manager of Marketing Analytics will partner closely with growth marketing to maximize the impact of paid and organic campaigns around acquisition and retention of new subscription and vertical products. They will lead analytics for a newly emerging portfolio of digital lifestyle products built for CNN customers, create forecasts and targets for marketing initiatives and new lines of business in collaboration with partners and executives to determine what success looks like, manage a small team of analysts to partner cross-functionally across Growth, Product, Strategy, and other teams, proactively develop the analytics roadmap for both new products and marketing initiatives, and partner with other analytics teams to provide a holistic view of CNN for leadership. Qualifications include 5+ years in analytics, experience mentoring or managing junior team members, marketing analytics experience particularly in campaign analysis, strong knowledge of digital and product analytics, experience partnering with cross-functional leaders, strong communication skills, expertise in SQL and BI tools like Tableau, Looker, or PowerBI. The role requires a collaborative approach, leadership skills, and the ability to communicate complex data concepts strategically. Nice-to-haves include a degree in a quantitative field, start-up analytics experience, marketing impact assessment skills, digital news analytics interest, team leadership experience, and knowledge of Python or R. Warner Bros. Discovery values inclusion and offers a comprehensive benefits package.
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