Job Description
Salary: 55,000-60,000 per year
Integrated Media Planner and Buyer (hybrid)
Media Works is looking for a Integrated Media Planner and Buyer with 3-5years of experience. Media Works is a highly-respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. We have been in business for over 35 years and have a great diverse client list that has grown with us over the years. We create collaborative partnerships with our clients. We have an intrinsic understanding of our clients business and work closely with them to integrate media into their marketing programs.
Position Summary:
The Integrated Media Buyer/Planner position at Media Works offers a unique opportunity to plan, strategize, and buy all media while also taking part in account management roles. The role is responsible for the strategy research, planning, negotiation, purchase and placement of all media for existing clients. The position straddles traditional media as well as OTT/CTV, streaming audio/video, and site direct. Additionally, the buyer/planner is responsible for training and advising media coordinators, working with client teams, and managing workflow/deliverables/execution for each account.
Position Requirements/Responsibilities:
Acts as liaison between media vendors, the client and the agency
Keeps strong pulse on new and emerging media changes and provides fresh ideas to grow clients business.
Gathers, organizes & presents competitive and industry research as well as preparing market analysis
Determines best use of multi-platform media mix including traditional, digital/social media outlets to best meet clients goals and objectives
Participation in client meetings for media plan presentation and strategizing sessions
Manage day-to-day tasks associated with stewarding client-approved media plans
Helps maintain positive relationship with the client
Has in-depth knowledge & understanding of Video, Print, Audio and OOH.
Understands rating estimates (TV & Radio) as well as digital performance metrics/ KPIs measurement
Avails media and negotiates best rates, CPMs, CPPs, special time parameters, value-added sponsorships and promotions, bonus impressions, e-newsletters, etc.
Builds the Radio & TV schedules, compiles digital media into digital planning document
Media execution project management, including management of asset tracking/trafficking, process control and adherence, and quality control monitoring
Analyzes all post buys and works with stations to make up under delivery weight or impressions
Paces digital media
Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.
Resolves billing discrepancies as needed
Provides an energy level that brings new and exciting ideas to the overall media strategy
Other duties as assigned
SKILLS:
Microsoft Word, Excel, and Power Point
Experience with media buying software, Strata a plus!
Experience with digital ad servers
Experience with Google Analytics
Experience pulling media research from various sources
Experience building target audiences and implementing social media campaigns
Ability to multi-task/time management skills in a fast-paced & fun environment
Strong written and communications skills
*This is a full time opportunity based out of Baltimore, MD*
Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on transparency with clients and its own employees. We offer a competitive salary, fully paid individual health benefits, 401(k), 14 paid holidays, kind time, continued learning training, 15 days of PTO, and a flexible, collaborative work environment.
Job Type: Full-time
Salary: Commensurate with experience
Benefits:
Schedule:
Supplemental pay types:
Education:
Experience:
Ability to Relocate:
Work Location: Hybrid remote in Baltimore, MD 21209
...requisition creation, job postings, candidate screening, interview coordination, and offer letter preparation. Partner closely with hiring managers to ensure alignment with business needs and deliver high-quality candidate experience. Manage and administer...
...Marketing Manager Drive Farms Forward with NTS Tire Supply Are you a creative B2B marketer who thrives in a fast-paced environment... ..., and measurable results ? If youre someone who loves content creation, digital campaigns, and collaborating with sales teams...
...requests or problems have been met to their satisfaction. Dispatch bell staff or valet staff as needed. Work closely with Rooms Controller and Guest Relations Manager to identify all guest preferences via GPS to enhance guest experience. Assist management in training,...
...family. &##128736; What Youll Do Operate sit-down & stand-up forklifts , and possibly cherry pickers . Reach heights of 2030 ft to retrieve products. Wrap pallets and prep them for shipment. Break down pallets, refill boxes, and load/unload trucks....
...technology, service, and purpose to create lasting impact. Overview: Appliance Service Technician Monday - Friday Are you a problem-solver... ...to be out in the field? Our Appliance Techs provide mechanical repairs to washers and dryers at customer and client locations within...