Job Description
Job Description
Job Description
Flexjet and the portfolio of sister brands are seeking a diligent, stylish and creatively-driven Social Media Specialist to create, support and execute engaging content across our social platforms for the executive leadership at Flexjet and the portfolio of sister brands. This role is ideal for a passionate storyteller with an eye for luxury, a focus on real-time trends, experience creating for refined personalities and the agility to support multiple brand leaders with distinct voices. The Social Media Specialist will collaborate across teams when necessary to craft, schedule, monitor, and elevate our executive social presence—ensuring consistency, engagement, and creative growth at every digital touchpoint. This position will be the lead for everything creative within the social channels of Flexjet and sister brand executive leadership—collaborating with fellow content, video and design creatives to bring each individual’s vision to life through graphically focused, strategically aligned, and culturally resonant storytelling that aligns with their social identity.
CORE RESPONSIBILITIES
- Content Creation, Scheduling & Deployment
- Create and support the creation of original content— including social-first copy, visuals, and video concepts—tailored to platform formats and brand voice
- Source, organize, and manage assets from internal shoots, user-generated content, and marketing campaigns in a social-focused library supported by the Digital Asset Manager
- When applicable, guide third-party creators, photographers, or videographers by providing art direction and personality context to ensure consistency and quality
- Manage day-to-day posting and scheduling across all social media channels (Instagram, LinkedIn, Facebook, X, TikTok, YouTube, etc.)
- Ensure all content is published on time, aligns with personality tone, and adheres to platform best practices and established guidelines Community Engagement & Monitoring
- Actively monitor and engage with community comments, DMs, tags, and mentions in a timely and personality appropriate manner
- Escalate user or service inquiries and sensitive issues to appropriate internal teams and leadership
- Maintain a daily pulse on community sentiment and engagement patterns; look for opportunities to grow each Trend Identification & Creative Ideation
- Stay informed on platform trends, emerging features, and industry evolutions
- Have a heightened attention and following of personalities in the thought and executive leadership sectors, brands, influencers, brand competitors and industry profiles/ channels/etc. that either provide knowledge, inspiration or intel for differentiation opportunities
- Propose timely and creative ideas that capitalize on industry, trends, or cultural moments—tailored to each executive’s unique identity
- Brainstorm content themes, story arcs, and series concepts in collaboration with the various teams within the Creative Services group Cross-Team Collaboration & Creative Alignment
- Collaborate closely with the Multimedia Director and other members of the Creative Services group to ensure cohesive executive presence within social channels, on both a domestic and global level
- Coordinate with Events, PR, and Internal Comms when applicable to understand the different types of post needs (company news, activations, executive visibility, etc.)
- When necessary, coordinate with external vendors and third-party content creators—providing creative guidance to align output with executive identity standards Individual, Team & Relationship Building
- Work closely with the Social Media Manager and Flexjet’s Social Media Specialist on a weekly basis through strategic meetings and conversations to always be synced on a daily basis and provide support when needed
- As and when needed, collaborate with Multimedia Director to support various other executive needs—website updates, company events, etc.
- Find opportunities to leverage the skillsets of other members within the Creative Services group to further enhance self abilities and continued education
- Seek out quarterly education opportunities (workshops, conferences, fellow industry professionals) to grow skillsets, insights and seeking mastery moments within the social media discipline
- Immersion into the greater luxury industry through in-person experiences, brand research, social following, articles and industry publications
QUALIFICATIONS + SKILLS
- Bachelor’s degree in marketing, Communications, Journalism, or related field
- 3+ years of experience managing social media accounts for brands or personalities (luxury, aviation, travel, executive, or lifestyle preferred)
- Strong portfolio or examples of original social content, including short-form video or campaign execution
- Proficiency in scheduling tools (e.g., Sprout Social, Later, or similar) and analytics dashboards
- Excellent copywriting skills or understanding of output expectations to lead fellow copywriters
- Ability to adapt visual identities and voice tones across platforms
- Familiarity with visual storytelling, art direction, and basic design/video production principles
**Travel as required**
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