VP, Growth, CNN Digital Products & Services Job at Warner Bros. Discovery, Atlanta, GA

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  • Warner Bros. Discovery
  • Atlanta, GA

Job Description

CNN is seeking a highly strategic, operational, and growth-minded executive to lead the marketing investment strategy, commercialization efforts, digital transformation initiatives, and data enablement programs that power CNN’s direct-to-consumer portfolio. This senior leadership role is responsible for translating high-level revenue and audience growth goals into actionable strategies that drive measurable business impact—through marketing levers including pricing innovation, paid media investment management, digital enablement, partnership execution, and the commercialization of new features within CNN’s subscription product. Working cross-functionally with Product, Strategy, Growth Marketing, Brand, Finance, Legal, Distribution, and the CNN newsroom, this role will ensure CNN’s growth engine is optimized for scale, agility, and innovation in a rapidly evolving digital marketplace. Responsibilities include leading paid and owned media investment planning, budgeting, and performance oversight; developing frameworks connecting marketing spend to business outcomes; overseeing pricing and bundling testing and execution; building and leading the Pricing Operations function; managing partnership frameworks and go-to-market plans; collaborating on feature commercialization; identifying and deploying tools and AI solutions for marketing efficiency; and building and leading high-performing teams. Qualifications include a bachelor's degree (MBA preferred), 10+ years in growth/marketing/commercialization/digital strategy with 5+ years in senior leadership, strong understanding of direct-to-consumer models, proficiency in marketing analytics and AI-driven tools, and proven cross-functional leadership. Preferred experience includes budgeting, media investment planning, pricing operations, and launching new subscription product features.

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Job Tags

Full time,

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